UPFRONT TRACKER - Week 2
Second week wasn't as strong as the first, as we only added $110k vs. last week's $977k as a group.
As for the region ranker, Tyler is leading the region with over $342k booked, followed closely by Austin with $314k and Midland looking very strong with $248k. I know Houston, El Paso and Amarillo are brewing some deals, let's get them on the board this week!
Let's keep the team focused on booking Q4 along with 2027 business and becoming our client's #1 strategic partner!
Outfront of the upfront - Week 2
Mitch and Meghan are having fun together talking about the Upfront in their new Vodcast. This week they are highlighting some wins and market strategies you can learn from. Check it out and let me know if you would like to be featured in future episodes to highlight the great things your market is doing for the Upfront!
Region Rankers
DMS + Core Q4
Countdown to Budget: $1,512,244
Congrats to Abilene for getting over budget for the quarter! Who's Next?
Our forecast, Write Forward and actual adds should align to get us to budget. If there was ever a quarter with the help of Streaming Football, this is it.
2026 Annual Progress
Literally down the stretch to make the year, Pull out all the stops!
CORE GAPS 2H
Looking at 2H as a whole to capitalize on the time we have left to close these gaps.
Can't stress enough how important it is that we package core digital in with everything we do. It is the ANCHOR to the local community that our clients are searching for. Please note the new section above for additional ideas.
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MORE SPORTS!
We have launched NBA, NHL along with Post Season MLB, NASCAR, LPGA, Award Shows and more! Check out the latest rate card for all the new sports and at special upfront rates!!
Anchor, Amplify and Activate
Full Funnel Redefined – Path to 100% Spend and new Go To Market Apparoach!
One of our biggest challenges lies with getting outside the transactional relationship to become a force multiplier partner. More than delivering impressions or ratings for a “cheap” price, but a partner that Anchors, Amplifies and Activates to generate real business outcomes.
Please dig in and use the new template, talk tracks and ultimately paint a full funnel picture for our clients using the AAA strategy. Questions or want to present the new idea to your sales team together? Let me know.
latest wins in the region
Amarillo
Amarillo
Amarillo
We built a multi-platform campaign for an eye doctor in the area after a CNA a few months ago. We had some trouble getting an answer from them and Darryl stayed persistent, followed up, asked questions and secured the deal! $34k!
Lubbock
Amarillo
Amarillo
Great job getting a farm and ag business on Audience Activator, they are very excited to target those potential buyers in a new way that helps them use their resources wisely. $69,600 Annual!
Houston
Weekly Reports
Weekly Reports
Chase Dunn closed a community sponsorship to Lone Star College for $30,000 combined digital and TV. Chase has been working with this for over a year now and his relationship lead to this close. Great job Chase. $15k for Digital and $15k for TV
Weekly Reports
Weekly Reports
Weekly Reports
PLEASE make sure someone is assigned to fill out the weekly station report by Thursday COB. It is critical for me to see wins and challenges that I can jump in and help with. Here's the link: