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Current Rankings to Budget
Rankings - # of Accounts
Nugget of the Week
AEO | SEO | GEO
Key Differences and Strategies:
- SEO (Search Engine Optimization): Focuses on ranking in traditional search engine results pages (SERPs) through backlinks and keyword optimization. It is a long-term, stable, "marathon" approach.
- AEO (Answer Engine Optimization): Structures content for direct, concise answers in AI Overviews and voice assistants. It focuses on conversational queries and "People Also Ask" sections.
- GEO (Generative Engine Optimization): Ensures content is understood, cited, and referenced within AI responses from LLMs like ChatGPT or Perplexity. It's viewed as a "sprint" for higher-stakes visibility.
- The Overlap: Tactics for both AEO and GEO include using structured data (schema), high-level E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and direct, conversational answers to user questions.
